Overview

The Pocket Media Coach provides simple, easy-to-follow advice - even if you are due on air in 15 minutes! With a combination of 5-minute guides, essential check lists and trade secrets, this guide provides a toolkit to help you cope in any media situation. In simple language, it explains how to create and deliver a core message, how to use body language, and how to answer tricky questions. Who needs The Pocket Media Coach ? Individuals - One day, we all receive our 15 minutes of fame . Will you be ready? If you have this book to hand, you will! Small Companies - Developing a good relationship with reporters is the most cost-effective way of promoting your business. If you can position yourself as an expert, seek out media opportunities, and perform well, you will be asked to appear time and time again. Large companies - Every company needs to be media-savvy these days, in both a reactive and proactive way. If the media seek you out, you need to represent your company well - No comment is not an option. If you build a good relationship with the media, your company will benefit from the repeated mentions every time you appear, and the confidence your customers feel when they see or hear you.

Full Product Details

9781845280741

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Reviews

'Indespensible for anyone likely to encounter the media in any form' Harry Beer, Radio Presenter 'This book will give you the one thing you need - confidence.' Adrian Chiles, BBC Presenter

Author Information

Alan Stevens is a broadcaster and journalist with over 25 years' experience and has personally given over 1000 media interviews. In this guide he includes insider tips that will make you confident to cope with any media situation.

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