Full Product Details
Author: Marc Steinberg
Publisher: University of Minnesota Press
Imprint: University of Minnesota Press
Dimensions:
Width: 14.00cm
, Height: 3.80cm
, Length: 21.60cm
ISBN: 9781517906955
ISBN 10: 1517906954
Pages: 304
Publication Date: 26 February 2019
Audience:
General/trade
,
Professional and scholarly
,
General
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Temporarily unavailable
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Reviews
By relocating the origins of the platform economy to Japan's consumer technology industries of the 1990s, Marc Steinberg offers a powerful intervention into current debates about platformization. This is a book that challenges us to think differently about the business and culture of digital media. -Ramon Lobato, author of Netflix Nations: The Geography of Digital Distribution Phenomenal. Marc Steinberg rewrites the history of the platform economy. Moving beyond an exclusive focus on Silicon Valley, he demonstrates that a crucial part of this history can be found in 1990s Japan. Steinberg deftly traces the emergence of platform theory and practices around Docomo's i-mode, exploring intersections with U.S. and French discourse, and ending with the global markets forged by iOS and Android. -Thomas Poell, coauthor of The Platform Society: Public Values in a Connective World The American tech giants monopolize our attention in daily life; they also tend to hog the attention in technology criticism. Marc Steinberg offers a more expansive and nuanced analysis, showing that the 'platform' story did not begin in Silicon Valley and is not likely to end there. A rigorous, illuminating book. -Rebecca Tuhus-Dubrow, author of Personal Stereo
By relocating the origins of the platform economy to Japan's consumer technology industries of the 1990s, Marc Steinberg offers a powerful intervention into current debates about platformization. This is a book that challenges us to think differently about the business and culture of digital media. -Ramon Lobato, author of Netflix Nations: The Geography of Digital Distribution Phenomenal. Marc Steinberg rewrites the history of the platform economy. Moving beyond an exclusive focus on Silicon Valley, he demonstrates that a crucial part of this history can be found in 1990s Japan. Steinberg deftly traces the emergence of platform theory and practices around Docomo's i-mode, exploring intersections with U.S. and French discourse, and ending with the global markets forged by iOS and Android. -Thomas Poell, coauthor of The Platform Society: Public Values in a Connective World The American tech giants monopolize our attention in daily life; they also tend to hog the attention in technology criticism. Marc Steinberg offers a more expansive and nuanced analysis, showing that the `platform' story did not begin in Silicon Valley and is not likely to end there. A rigorous, illuminating book. -Rebecca Tuhus-Dubrow, author of Personal Stereo
By relocating the origins of the platform economy to Japan's consumer technology industries of the 1990s, Marc Steinberg offers a powerful intervention into current debates about platformization. This is a book that challenges us to think differently about the business and culture of digital media. --Ramon Lobato, author of Netflix Nations: The Geography of Digital Distribution Phenomenal. Marc Steinberg rewrites the history of the platform economy. Moving beyond an exclusive focus on Silicon Valley, he demonstrates that a crucial part of this history can be found in 1990s Japan. Steinberg deftly traces the emergence of platform theory and practices around Docomo's i-mode, exploring intersections with U.S. and French discourse, and ending with the global markets forged by iOS and Android. --Thomas Poell, coauthor of The Platform Society: Public Values in a Connective World The American tech giants monopolize our attention in daily life; they also tend to hog the attention in technology criticism. Marc Steinberg offers a more expansive and nuanced analysis, showing that the 'platform' story did not begin in Silicon Valley and is not likely to end there. A rigorous, illuminating book. --Rebecca Tuhus-Dubrow, author of Personal Stereo
Author Information
Marc Steinberg is associate professor of film studies at Concordia University, Montreal. He is author of Anime's Media Mix: Franchising Toys and Characters in Japan (Minnesota, 2012) and its Japanese expanded version and translation Why is Japan a ""Media Mixing Nation""? (Naze Nihon wa ""media mikkusu suru kuni"" nano ka). He is also coeditor of Media Theory in Japan.
