Overview

Unlock the Secrets to Commercial Photography Success The Photo Hustle by Karen Williams is the ultimate guide for photographers looking to break into the world of commercial photography, providing insider knowledge on how to land and keep prestigious clients. #1 New Release in Photography Business & Careers Looking for photo jobs or careers in photography? is the ultimate resource for photographers-beginners and professionals alike-ready to transform their passion into a thriving career in commercial photography. Photography isn't just about capturing stunning images; it's about understanding the business, overcoming workplace discrimination, and navigating the unwritten rules of the industry. Whether you're eyeing jobs involving photography, launching your first photo studio, or breaking into commercial photography, this book equips you with the tools to succeed and the confidence to thrive. Inside, you'll find: Practical steps for building your personal brand and landing photo jobs. Expert tips on pitching, creating estimates, and negotiating contracts for photography careers near you and beyond. Strategies to navigate workplace discrimination and adapt to industry trends in photography occupations. Perfect for those seeking photography books for beginners or seasoned pros looking to level up, The Photo Hustle is your go-to guide to break into the competitive world of commercial photography and claim the success you deserve. If you liked What They Didn't Teach You in Photo School, Learning to See, or Wisdom of Wildly Creative Women, you'll love The Photo Hustle.

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9781684817429

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Reviews

“I trust Karen’s judgment on everything she posts and puts out into the world because she has the experience to back it all up. She’s a pillar in the photography industry and her voice needs to be heard, especially during a time when the industry is calling for more people who know what they are talking about all while championing the photographers who are creating the content that keeps our industry going. I have read her book and it’s incredibly valuable, eloquently written, and full of passion and heart.” —Kelly Elaine Garthwaite, founder of Hey Y’all! “Karen’s book The Photo Hustle is so necessary in the photographer hiring community. She has the exact experience to write such a guide for photographers at any career level in life. I am excited to share her book with the photo community. It is so very needed. I constantly come across photographers who know nothing about the photo business and how to negotiate properly, etc. It’s wonderful to have Karen’s book to suggest to them, since I haven’t seen anything else like it out there. I’m in extreme support of this book.” —Anna Goldwater Alexander, director of photography at WIRED “With over fifteen years of experience in the brand photography industry, Karen Williams possesses a profound depth of knowledge, but what sets her apart is her dedication to demystifying the industry, an arena often perceived as impenetrable. As the CEO and creator of Black Visual Queen, Karen has established herself as a vanguard, tirelessly working to bring diversity and opportunity to the field. Her book is a beacon for any aspiring photographer looking to break into the industry, offering not just hope but practical, actionable strategies that have been proven to work.” —Rob Haggart, A Photo Editor “Karen Williams is a force within the photography industry, and this book is a beacon of insight and inspiration. Having witnessed her profound expertise and compassionate mentorship firsthand, I am thrilled to offer my support for her work and wholeheartedly endorse Karen’s invaluable contribution to our field. I have no doubt that this book will resonate profoundly within the photography and creative communities.” —Christopher Kern, program lead and associate professor of photography at California Baptist University “Karen Williams has an exceptional eye and is a great connector between creative talent and hiring professionals in the photography industry. Particularly in our current visual landscape with so many new platforms and business models rapidly evolving, her perspective will be a very valuable resource for anyone looking for a voice of reason amid the noise!” —Ash Barhamand, visual media director at The Hollywood Reporter “I’m thrilled for the moment when Karen Williams’s book The Photo Hustle makes its debut to the world. With Karen’s extensive experience in the photography industry, her insights hold immeasurable value. Karen has also evolved into a dedicated educator and a champion for photographers, enriching the community through her wealth of knowledge and passion. She will bring her invaluable expertise to the pages of this book.” —Tracy Woods, director of photography at The Luupe, creative producer, consultant, and artist “The Photo Hustle is a vital guide for photographers eager to navigate the rapidly evolving industry with authenticity and confidence. What sets this book apart is Karen’s unique combination of firsthand experience, deep industry insight, and a genuine commitment to empowering photographers. Her clear, actionable advice on everything from brand versus editorial photography to self-promotion strategies offers both proven tactics and valuable personal wisdom. This book is a must-have for anyone serious about mastering the business and art of photography.” —Toby Kaufmann, creative director

Author Information

Karen Williams is a keynote speaker, course creator, and CEO and creator of Black Visual Queen, a company that is working to bring diversity to the photography industry. She has worked in the industry for over 15 years as a photo editor—not a photographer. She's the decision-maker sitting in fancy rooms with top people debating which photographer to hire and why. She has had a hand in visual stories for dozens of iconic brands and is also a photography thought leader on LinkedIn, sharing her industry knowledge with her community there. In short, she knows what it takes for a photographer to get hired, and her mission is to help people get access to the information and resources they need to succeed in commercial photography. She lives in LA.

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