Overview

Nobody likes a bully. Nobody likes being bullied into buying something. A salesperson who tries to bully you into buying will not get a repeat sale. Selling does not have to be stressful, confrontational, difficult. But can selling be as effective if it allows free choice for the buyer? Andy Entwistle believes that the relationship between seller and buyer, if based on an open, ethical, honest and professional approach, will be FAR more effective and will encourage the buyer to come back for more. How does he know this? Andy has applied this approach successfully during his 25 years in selling and sales management. He has also asked some of the best buyers in the country, and their answers showed clearly that this was the approach they would welcome most from a salesperson. With this approach, the buyer is much more likely to buy. The Salient approach offers a consistent, logical and challenging approach that is easy to adapt and adopt for your business. There is something in this book for everyone in business, whether micro-business or large multi-national. Andy Entwistle flies the flag for ethical selling and has spent his whole career proving its effectiveness. He still receives referrals from customers he first worked with over twenty years ago! This book outlines the sales process that Andy has developed in the field and in sales management. He has proved its success in building businesses and retaining loyal customers. Take a simple, ethical and proven process; add selected techniques and skills and you have an easier sale AND a happy customer who is keen to buy more!

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9781916172807

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Reviews

Highly professional and fulfilling today's demand; really well explained. - Ajay Singh, Sales Manager, Samsung LEDs GmbH Excellent and informative - Colleen Roberts, Technical Sales Manager, GSF Slides Andy is insightful and professional. He offers great tips and advice for moving businesses forward. - Reshma Field, Style Consultant and owner of Ishbel's Wardrobe. I strongly recommend Salient. Andy explains in an easy to understand manner. Plenty to implement. - Dominic Elves, MD of Pure Boilers The course will have a positive impact on our company - Simon Parkinson; Director of PSR Ltd Halifax (Course delivered to 10 delegates) The course was very good particularly in simplifying the concepts. - Les Gaskell; Technical Director An excellent week, time well spent. - Colin Robinson: Sales Office Manager Working with Salient provided a great opportunity to see things objectively and with different perspectives. This was very valuable. - Simon Kent, Director, Sollertis

Highly professional and fulfilling today's demand; really well explained. - Ajay Singh, Sales Manager, Samsung LEDs GmbH Excellent and informative - Colleen Roberts, Technical Sales Manager, GSF Slides Andy is insightful and professional. He offers great tips and advice for moving businesses forward. - Reshma Field, Style Consultant and owner of Ishbel's Wardrobe. I strongly recommend Salient. Andy explains in an easy to understand manner. Plenty to implement. - Dominic Elves, MD of Pure Boilers The course will have a positive impact on our company - Simon Parkinson; Director of PSR Ltd Halifax (Course delivered to 10 delegates) The course was very good particularly in simplifying the concepts. - Les Gaskell; Technical Director An excellent week, time well spent. - Colin Robinson: Sales Office Manager Working with Salient provided a great opportunity to see things objectively and with different perspectives. This was very valuable. - Simon Kent, Director, Sollertis

Author Information

Originally a qualified physicist, Andy moved to electronics before being offered a sales role. Originally reluctant, the promise of a car persuaded him! Over twenty years in field sales and sales management he developed his own approach which often ran against that required by his superiors. They wanted a pressure approach, Andy would always build a professional relationship, a solid customer base who would come back for more. Leaving the corporate world to return to a 9 to 5 regular working week, Salient Sales and Training was formed in 2007 and Andy started training and coaching others in his ethical, simple and successful sales process and techniques. Over 100 happy customers later, 'The Persausive Power of Ethical Selling' is now complete and all can experience this powerful approach. Salient customers range from global companies to individual entrepreneurs. All can benefit from this approach. Andy's principals are Value, Integrity, Professionalism and Good Humour. You will find all of these in this book. Andy lives with his wife and some of their four daughters in Purton in Wiltshire, England.

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