Overview

"""Come for the engrossing content, and stay for the lessons that might just change how you talk, write, and lead.”  —Adam Grant Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect How do you tell the perfect story for any occasion We live in a story world. Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. But how do you turn a good story into a great story that informs, influences, and inspires In The Perfect Story, Karen Eber—leadership consultant, professional keynote storyteller, and TED speaker—shares the science of storytelling to teach you to: Leverage the Five Factory Settings of the Brain to hack the art of storytelling Build a toolkit of endless story ideas Define the audience for your story Apply a memorable story structure Engage senses and emotions Tell stories with data Avoid common storytelling mistakes Use your body to tell dynamic stories Ensure your story doesn't manipulate Navigate and embrace the vulnerability of storytelling Without relying on complicated models or one-size-fits-all prescriptions, this book makes storytelling accessible with practical and impactful steps for anyone to tell the perfect story for any occasion. Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more. Whether you are leading a team, giving a presentation, hosting a podcast, selling a product or service, interviewing for a job, or giving a toast at a wedding, The Perfect Story will help you take your stories and make them perfect."

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9781400333837

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Reviews

The Perfect Story is the perfect book for both novice and seasoned storytellers who need to improve the impact of their creations. Using the latest science, concrete examples, and checklists, The Perfect Story will immediately improve what we all do to influence others--tell stories. * PAUL J. ZAK, Ph.D., Author of Immersion: The Science of the Extraordinary and the Source of Happiness * Through real-world examples and practical steps, The Perfect Story shows you how to develop a compelling story, tailor it to your audience and deliver it with authenticity and impact. Whether you are looking to inspire your team, expand thinking, or build empathy and trust, this book will guide you through telling great stories * FRANCES FREI, Ph.D., Professor: Harvard Business School; Author of Unleashed * The heart of great stories and communications is purpose and precision. The Perfect Story demonstrates how to develop engaging stories for each audience. Karen masterfully weaves in stories that draw you in while offering readers practical steps and tools. If you are looking to be a more memorable and effective communicator, The Perfect Story is for you. * DORIE CLARK, Wall Street Journal bestselling author of The Long Game and executive education faculty -Duke University Fuqua School of Business *

Author Information

Karen Eber is an international consultant, keynote and TED speaker. As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies reimagine and evolve how they build leaders, teams, and culture--often with storytelling. Karen's clients include General Electric, Microsoft, Facebook, Kate Spade, MIT, and London School of Business. She is a four-time American Training and Development winner, frequent contributor to Fast Company, and lives in Atlanta.

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