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Author:   Bernd Stauss
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Edition:   1st ed. 2023
Weight:   0.215kg
ISBN:  

9783662663929

ISBN 10:   3662663929
Pages:   180
Publication Date:   05 January 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.
Language:   German

Table of Contents

Gift giving: joy, duty and frustration.- Gift and counter-gift: the reciprocity rule.- The valuation of the gift: the recipient decides, not the giver.- The financial value of the gift: can't buy me love?- The emotional value of the gift: empathy, surprise, sacrifice.- Gifts as information media: what they say about the giver and the relationship with the recipient.- Gifts in romantic relationships: what enhances and what weakens the relationship?- Gifts to different recipients: who gets anything at all and how much?- Difficult givers and recipients: risk reduction strategies.- Cash gifts and vouchers: when are they taboo and when are they welcome?- Handling over and receiving the gift: the moment of truth.- Gifts and gender: Santa Claus is a woman.- Gifts and culture: what applies globally and what regionally?.

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Author Information

Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.

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