Overview

This book teaches leaders how to focus on people development rather than product development. Innovation comes from people, not products or technology. Deborah Piscione's twelve-step process is a comprehensive guide to success for leaders that shows them how to harness the creative energy in their organization, thereby bringing better products to market. For too long, companies and their leadership teams focused primarily on their products or services. Leaders are deeply dialed in to the minutiae of their companies' operations. But veteran Silicon Valley consultant Deborah Perry Piscione says investments in new technologies or operations do not create innovations-people do. For innovation to happen, organizations need to be people-centric. In this breakthrough book she shows how, by following her People Equation, every organization can develop a mindset, an organizational structure, and a product development process that will maximize creativity and innovation. Using examples from her consulting work and from her research into successful business practices, Piscione shows how to create a culture where risk taking is rewarded, mavericks are encouraged, collaboration between highly competent people is nurtured, and, when experiments and new initiatives are proposed, the response is to ask how rather than question why. This requires upending the usual organizational pyramid, giving more decision-making power to frontline workers and less to the C-level executives traditionally at the top. Once this is all in place, you can take advantage of Piscione's twelve-step Improvisational Innovation process for bringing new products and services to market. This is a comprehensive guide to harnessing the creative energy in every organization.

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Deborah Perry Piscione is the creator of Alley to the Valley, an organization that networks the world's most influential women for dealmaking, and BettyConfidential. Since moving to Silicon Valley from Washington DC, she has successfully founded three companies in six years. She has served as a commentator on CNN and NPR, and has appeared as a guest on the Today show, Wolf Blitzer Reports, The O'Reilly Factor, Hardball with Chris Matthews, and Politically Incorrect, and has been a featured guest on PBS, BET, and NPR programs including The Tavis Smiley Show. She has won numerous awards, including the 2009 Silicon Valley Women Business Owner of the Year, a Gracie Allen Award for her participation in a debate for NPR's Justice Talking, and a distinguished award from The White House Project. She has been featured in leading women's magazines such as Ladies' Home Journal, and in newspapers including the New York Times, Chicago Tribune, and Dallas Morning News. She lives in Silicon Valley, California. Jeff Hoyt is a voice talent and an Earphones Award-winning audiobook narrator.

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