Overview

This is a very simple guide to investing in a business. It will provide you with the pertinent questions to ask, and the key base issues to explore wheather you are looking at buying into a working company or investing in a new venture. Who is this aimed at? A collection of observations and insights combining theory and practical experience, aimed at those who may be interested in starting their own company, buying into an existing company or first time investors. It will assist those wishing to research the likely viability of certain business models, sectoral peculiarities, business types and management teams. The book is short because it is designed to be read and digested in an afternoon so that you can develop an objective overview of the proposed business, return on investment and length of term to recoup investment. I believe that if start up entrepreneurs evaluated their own potential businesses in a cold clinical detached manner the way an investor would then they might make very different decisions moving forward!

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9781983674778

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Larissa A Watson is an artist, designer, serial entrepreneur, and academic. Having set up and managed international brands and a luxury portfolio of business interests as well as lecturing MBA at top business schools in the UK. Larissa has very successfully combined creativity, business and commerce and her insight and expertise allow her to explain sophisticated concepts in a simple and straightforward way. Keeping it simple!

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