Overview

This orthodontic book is a no-nonsense, real-world guide for building a smarter, more profitable orthodontic practice. Drawing on a lifetime in the industry and 1,000+ practice visits, it distills what actually drives growth, efficiency, great patient experiences, and strong team culture. Through 20 practical lessons and interviews with top industry leaders, it shows how to attract more patients, convert more starts, run better systems, and build a practice that thrives in today's rapidly changing orthodontic landscape. This is not your typical industry book. These are the answers every professional needs Interviews and insights featuring Chris Bentson, Dino Watt, Dr. Kyle Fagala, Michelle Shimmin, Tracy Martin, Ryan Moynihan, and many others..

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