Overview

This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with PayPal. This book shows sellers how they can deploy PayPal payment tools, products, and services through their presence on social media. Sellers will see how to apply PayPal via custom apps, buttons, badges, widgets, and more. Sellers using PayPal can help buyers make transactions as part of their regular networking on posts, blogs, tweets, podcasts, videos, group-sites, and more. This book provides a PayPal playbook to help casual sellers and established business owners use social media to build better ongoing customer relationships and more profits online.

Full Product Details

Author:   Brian Proffitt ,  Christopher Spencer
Publisher:   Pearson Education (US)
Imprint:   Paypal Press
Dimensions:   Width: 22.70cm , Height: 1.10cm , Length: 17.80cm
Weight:   0.399kg
ISBN:  

9780321804808

ISBN 10:   0321804805
Pages:   216
Publication Date:   05 January 2012
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

Part 1 Understanding PayPal for Social Media 1 Learning How PayPal Works 2 Charting the Social Commerce Landscape 3 Choosing PayPal for Social Media Part 2 Choosing Social Media Presence 4 Mapping the Social Media Landscape and Key Websites 5 Planning Your Social Media Brand Presence Part 3 A Social Media Sales Playbook 6 Connecting with Social Media Customers 7 Transforming Social Relationships into Customers 8 Creating Content for Social Media 9 Sharing with Rich Media Part 4 Monetizing Social media with Paypal 10 Using Promotions to Generate More Sales 11 Evaluating Your Social Media Success 12 Integrating PayPal with Websites 13 Customizing Payment Options with PayPal 14 Securing Your Transactions 15 Using PayPal Tools for Non-Profits 16 10 Ways to Profit Through Social Media

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Author Information

Christopher Spenceris an authentic IT, Internet, eBay and PayPal pioneer. By 1999, he was a successful eBay Trading Assistant, selling as many as 1,300 items in a single week. He became an elite instructor for eBay University, a team of highly experienced eBay users who joined eBay to provide officially sanctioned seminars across the globe. He consults for a wide variety of businesses on using PayPal and now helps them integrate PayPal with social media.

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