The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
Author:   Ilana Edelstein
Publisher:   McGraw-Hill Education - Europe
ISBN:  

9780071817646


Pages:   256
Publication Date:   16 June 2013
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand


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Full Product Details

Author:   Ilana Edelstein
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw-Hill Professional
Dimensions:   Width: 16.50cm , Height: 2.50cm , Length: 23.40cm
Weight:   0.500kg
ISBN:  

9780071817646


ISBN 10:   0071817646
Pages:   256
Publication Date:   16 June 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Foreword by John Paul DeJoria Acknowledgments Part I R&D Chapter 1 Out of the Blue Chapter 2 A Brief History of Tequila Chapter 3 The Taste Test Part II Brand Building Chapter 4 Hollywood Star Chapter 5 By the Seat of Our Pants Chapter 6 The High Life Part III Sustainable Development Chapter 7 A Rude Awakening Chapter 8 Loose Ends Chapter 9 Patrón Today Epilogue No Regrets Apertif Marking the Patrón Way Notes Index

Reviews

Anyone desirous of making sense of tequila's current status will be well served by chugging The Patron Way. Slate 20130503


There are some good lessons for entrepreneurs launching a product. No doubt, the rise of Patron is something many would love to emulate. And Ilana Edelstein was there from the beginning and delivers an inside view of the story. New York Journal of Books 20130515 Anyone desirous of making sense of tequila's current status will be well served by chugging The Patron Way. Slate 20130503


The Patron Way is a good chronicle of a luxury brand's path to success... Ms. Edelstein dispenses useful advice to aspiring entrepreneurs. The Wall Street Journal 20130629 [B]usiness lessons echoing 'know who the true tastemakers are, and use them wisely' are sprinkled throughout the book... most readers will appreciate the informal 'tell-all' style that reveals an emphasis on doing some paperwork to cement their role in any business they help grow. Library Journal 20130601 I can honestly say The Patron Way by Ilana Edelstein was a delicious cocktail of innovation and inspiration with a twist of tragedy for a bittersweet finish. TequilaAficionado.com 20130601 There are some good lessons for entrepreneurs launching a product. No doubt, the rise of Patron is something many would love to emulate. And Ilana Edelstein was there from the beginning and delivers an inside view of the story. New York Journal of Books 20130515 Anyone desirous of making sense of tequila's current status will be well served by chugging The Patron Way. Slate 20130503


Author Information

Ilana Edelstein met and fell in love with Martin Crowley in 1988, soon before Patrón Tequila was created. She is the founder of IE Financial Services, which provides a range of financial and retirement services to teachers. Edelstein is also the marketing consultant for EVOL, a new premium sugar-free, gluten-free distilled spirit company.

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