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9783031599514

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Hans Rüdiger Kaufmann has worked in Germany, Manchester, Budapest, and Liechtenstein in banking, consulting and academic positions. He was called Full Professor at the University of Nicosia in 2013. Since 2016, he is additionally Professor of International Sales Management and Chair of the English Master Programs at the University of Applied Management Studies, Mannheim. Mohammad Fateh Ali Khan Panni is an Assistant Professor (Business Administration) at the National Institute of Textile Engineering and Research, Bangladesh. He has an MPhil degree from Multimedia University, Malaysia (MMU) in Consumerism. His major research areas are Consumerism, Green and Sustainability and Customer Centric Marketing Strategies. Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Marketing Management at the University of Nicosia, Cyprus. He is also the President of the EuroMed Academy of Business and the Managing Director of Gnosis Mediterranean Institute for Management Science. He is a certified Chartered Marketer and a Chartered Business Consultant.

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