Overview

A veteran journalist and levelheaded mom tackles the ethics of everyday life   Today’s shoppers don’t just consume; we investigate and categorize the impact of our decisions on climate change, animals, our health, our political views, geopolitical relationships, working conditions, and more. Yet when we actually try to live according to our principles, it can be so overwhelming, contradictory, and demanding that we want to scream. Do I buy imported organic or local nonorganic? Is it terrible if my child wants watermelon out of season? Veteran journalist and levelheaded mom Fran Hawthorne sets out to answer these questions—and spark more. En route, she interviews activists and ordinary consumers alike, including officials from PETA, the AFL-CIO, the Sierra Club, an organization of “EcoMoms,” and the rabbinical group that has redefined kosher. She learns from ethicists, psychologists, Wall Street analysts, child-rearing experts, and policy wonks, while examining everything from Barack Obama’s union-made inaugural ball tuxedo to the conundrum of how electric cars might obtain their electricity. And she delves into socially responsible investing at a moment when the wheels have come off the economy. Her odyssey will be all too familiar and often funny for consumers who have thrown up their hands and wondered, “What’s a good liberal to do?”

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Reviews

People are quickly learning that living a simple, low-impact life actually isn't so simple. Thankfully, there's much-needed relief to be found in Fran Hawthorne's funny, poignant, and often eye-opening way of sorting through the dilemmas-and solutions-facing socially and environmentally minded consumers. -Greg Melville, author of Greasy Rider: Two Dudes, One Fry-Oil-Powered Car, and a Cross-Country Search for a Greener Future With a welcome mixture of facts and humor, Fran Hawthorne highlights the dilemmas of living an environmentally virtuous, healthy life in a fiercely consumption-oriented culture. -Michael F. Jacobson, PhD, executive director, Center for Science in the Public Interest

People are quickly learning that living a simple, low-impact life actually isn't so simple. Thankfully, there's much-needed relief to be found in Fran Hawthorne's funny, poignant, and often eye-opening way of sorting through the dilemmas--and solutions--facing socially and environmentally minded consumers. --Greg Melville, author of Greasy Rider: Two Dudes, One Fry-Oil-Powered Car, and a Cross-Country Search for a Greener Future With a welcome mixture of facts and humor, Fran Hawthorne highlights the dilemmas of living an environmentally virtuous, healthy life in a fiercely consumption-oriented culture. --Michael F. Jacobson, PhD, executive director, Center for Science in the Public Interest People are quickly learning that living a simple, low-impact life actually isn't so simple. Thankfully, there's much-needed relief to be found in Fran Hawthorne's funny, poignant, and often eye-opening way of sorting through the dilemmas-and solutions-facing socially and environmentally minded consumers. -Greg Melville, author of Greasy Rider: Two Dudes, One Fry-Oil-Powered Car, and a Cross-Country Search for a Greener Future With a welcome mixture of facts and humor, Fran Hawthorne highlights the dilemmas of living an en vironmentally virtuous, healthy life in a fiercely consumption-oriented culture. -Michael F. Jacobson, PhD, executive director, Center for Science in the Public Interest Hawthorne presents many issues facing the average liberal who seeks to be politically active but is often overwhelmed by the daunting challenges created by informed choice...this [book] i

&ldquo;People are quickly learning that living a simple, low-impact life actually isn&rsquo;t so simple. Thankfully, there&rsquo;s much-needed relief to be found in Fran Hawthorne&rsquo;s funny, poignant, and often eye-opening way of sorting through the dilemmas&mdash;and solutions&mdash;facing socially and environmentally minded consumers.&rdquo;<br> &mdash;Greg Melville, author of Greasy Rider: Two Dudes, One Fry-Oil-Powered Car, and a Cross-Country Search for a Greener Future <br> &#160;<br> &ldquo;With a welcome mixture of facts and humor, Fran Hawthorne highlights the dilemmas of living an en&shy;vironmentally virtuous, healthy life in a fiercely consumption-oriented culture.&rdquo;<br> &mdash;Michael F. Jacobson, PhD, executive director, Center for Science in the Public Interest <br>&ldquo;Hawthorne presents many issues facing the average liberal who seeks to be politically active but is often overwhelmed by the daunting challenges created by informed choice&hellip;this [book] i

People are quickly learning that living a simple, low-impact life actually isn't so simple. Thankfully, there's much-needed relief to be found in Fran Hawthorne's funny, poignant, and often eye-opening way of sorting through the dilemmas--and solutions--facing socially and environmentally minded consumers. --Greg Melville, author of Greasy Rider: Two Dudes, One Fry-Oil-Powered Car, and a Cross-Country Search for a Greener Future <br> <br> With a welcome mixture of facts and humor, Fran Hawthorne highlights the dilemmas of living an environmentally virtuous, healthy life in a fiercely consumption-oriented culture. --Michael F. Jacobson, PhD, executive director, Center for Science in the Public Interest

Author Information

Award-winning journalist Fran Hawthorne has been a writer or editor at Fortune, BusinessWeek, Institutional Investor, and other publications. She is the author of three books on health care and investing, including Inside the FDA and Pension Dumping. She lives with her family in New York City.

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