The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
Author:   Arkadi Kuhlmann
Publisher:   John Wiley & Sons
ISBN:  

9786611837044


Pages:   272
Publication Date:   01 January 2009
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause


Overview

The Orange Code recounts ING Direct's-the successful Internet-based direct bank with over 20 million customers-intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and leadership that built ING Direct, and detail how personal financial empowerment has made everyone a winner in this story.

Full Product Details

Author:   Arkadi Kuhlmann
Publisher:   John Wiley & Sons
Imprint:   John Wiley & Sons
ISBN:  

9786611837044


ISBN 10:   6611837043
Pages:   272
Publication Date:   01 January 2009
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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