Overview

An entertaining read for practitioners of both PR and Advertising. The Optimistic Alien is a book of survival in risky markets. It represents Mike Willard's journey in overcoming both personal and business challenges in his 22 years in Eastern Europe. We believe it will be of interest to any expatriate who has ever set foot in a foreign land, or any adventurer who has ever dreamed of pulling up stakes and doing so. One day Willard was bobbing up and down on his live-aboard cabin cruiser on the Potomac River in Washing-ton, D.C. and two weeks later he was taking steps to launch businesses in Moscow, Kyiv and Istanbul. The Optimistic Alien, an odyssey. The ups, the downs and the all-arounds of an American entrepreneur in the rough and tumble world of East European business.

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9781975608194

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