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Ken Fisher is founder, executive chairman, and cochief investment officer of Fisher Investments, a $290-plus billion (as of September 30, 2024) money management firm serving high-net-worth investors and institutions globally. He wrote Forbes's prestigious ""Portfolio Strategy"" column monthly for over thirty-two years, making him the magazine's longest continuously running columnist. He now writes monthly, native-language columns for over twenty-five major outlets worldwide, including the New York Post, the UK's Daily Telegraph, and Canada's Globe and Mail. He is the author of eleven books on investing and personal finance and is a New York Times bestselling author. Lara Hoffmans coauthored numerous books with Ken Fisher, including The Little Book of Market Myths, How to Smell a Rat, and Plan Your Prosperity. She has also contributed to Forbes.com and other financial publications. Elisabeth Dellinger is an analyst at Fisher Investments and senior editor of MarketMinder.com. She is also coauthor of Beat the Crowd with Ken Fisher.

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