Overview

"The Only Online Marketing Book You Need for Your Nonprofit is the second book in a series of three intended to help businesses, schools, and organisations get a grasp on the sometimes dizzying world of online marketing. We updated the book in August 2023 to include - among other things - an 8-Day Marketing Kick-Off In 1 Hour A Day. This book will fuel your interest and excitement about what digital offers your nonprofit or foundation, and how you can use the internet to succeed. Successful businesses and nonprofits have marketing campaigns. The only difference is that one campaign is to sell a product to fit a customer's lifestyle and identity and the other sells a donation or way to give that fits that lifestyle and identity. This book also includes a chapter written by the founder of Groundhogg, Adrian Tobey called ""Your nonprofit is bleeding money if you're not leveraging CRM & Marketing Automation."" Online marketing and communication is a way for you to make new connections and share with the world. It's a foundational skill that you can apply to grow your organization for years to come, no matter how quickly technology changes and trends rise and fall. If you're uncomfortable with tech, that's okay. Communication, online or offline, is not a contest. Participate. Try. Fail. Learn. Try again. Succeed!"

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