Overview
Trying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms. Jonathan Goodman--one of the world's leading experts on helping people simplify their business--reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers. Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become ""famous on the internet"" just to make a few sales. If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed. This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods. Specifically, you'll learn how to: Build trust in business relationships through community, specificity, and familiarity. Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills). Improve profitability by cutting out the work not worth doing. Algorithms change, humans don't. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way. Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace. Useful information, charts, illustrations, and reflections can be found in the audiobook companion PDF download.
Full Product Details
Author: Jonathan Goodman ,
Chris Ciulla
Publisher: HarperCollins Christian
Imprint: HarperCollins Christian
Edition: Unabridged edition
ISBN: 9798228485747
Publication Date: 14 January 2025
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: In Print
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Reviews
""A much-needed guide to winning in business as a human in an all-too online world."" -- "" Entrepreneur"" ""Narrator Chris Ciulla puts a lot of personality into his performance. His energy gives this writing an optimistic can-do tone and leaves no doubt about the author's confidence and altruistic intentions. Ciulla's skill with phrasing works well with Goodman's snappy storytelling and ability to distill a broad array of entrepreneurial advice into a nifty collection of relatable principles and practices."" -- ""AudioFile""
Author Information
JONATHAN GOODMAN is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Originally from Toronto, Jon spends his winters exploring the World with his wife and two young sons.
