Overview

The fastest way to increase your business as a consultant is to get people to recognize you as the Obvious Authority in your field. But to achieve this recognition it's not enough to just be an expert. Recognition will come only when you take the necessary actions to position yourself as the premier Obvious Authority. Creating and then implementing a plan to achieve the recognized status of the Obvious Authority is a crucial step many consultants fail to develop. This book gives you a structured line of attack that sets you apart from those who are overlooked and underpaid. Use the low-cost and in many cases no cost marketing strategies contained within this book and you will master the strategies and techniques that make a difference between succeeding as the premier consultant or just getting by as one of many. Clients connect with consultants who they believe to be credible, reputable and expert in a specific field. They call on Obvious Authority's. Clients know and respect the Obvious Authority and what that expert can do for them, even before they pick up the phone or send an e-mail to contact him or her. Obvious Authorities, unlike average consultants, can be selective in choosing clients rather than scrambling for what business they can get. Imagine clients seeking you instead of you constantly chasing them. Visualize yourself having the luxury of interviewing potential clients to determine whether they are qualified to be working with you instead of how it's so often the other way around. Apply the suggestions insights and proven consultant strategies found in this book. The techniques you are about to learn will help you gain the recognition you deserve. You will be showing potential clients that you are the Obvious Authority instead of telling them that you are an expert in your field and you will find yourself working with client's eager to hear what you have to say - people whose problems you know you can solve and are willing to pay the fees you always wanted to charge.

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9781976180330

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Jim Lewis is a three time #1 Bestselling Author, internet marketing consultant, media authority and strategic advisor, with clients in over 22 countries around the world. He is the former Executive Director of the American College of Physician Advisors (ACPA), and is currently the Executive Director for the Association for Integrity in Health Care Documentation, CEO of Aztec Digital Solutions, LLC and CEO and creator of The Obvious Authority. Jim is also a principal/partner of many other online companies. Jim has been a Senior Consultant to such Fortune 500 companies as Corning, Raytheon and L3 Technologies. Jim began his entrepreneurial efforts in 1986 with the establishment of CommStruct International, a full-service communication company that constructed cellular phone systems throughout the world, including the first cell site on the continent of Africa. He went on to become a joint venture partner with Russia and Belarus, with 50/50 ownership shares in the national cellular license in Belarus and the Primorsky region of Russia. He launched his first web-based business in 2004, and since that time he's founded dozens of different businesses and partnered with start-ups in markets such as health care, social marketing, multimedia creation, website design and software application development... just to name a few.

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