Overview

Imagine a machine. It runs continuously, operates in every zip code, and processes the decisions of 330 million Americans multiple times a day. It determines, with remarkable precision, what people eat, how much they eat, and when they eat it. It accounts for income, geography, stress levels, time constraints, cultural background, and neurochemistry. It is so efficient that most people are not aware it exists. This machine is the American food system, and it is the most sophisticated behavior-shaping apparatus ever constructed. It was not designed by any single architect. It emerged from the convergence of agricultural subsidies, food science, retail logistics, marketing psychology, and labor economics. No one planned it as a whole, but it functions as a whole, and it produces outcomes as reliably as any engineered system. Now imagine standing in front of that machine with a pamphlet about MyPlate. That is, in essence, what nutrition education programs do. And the remarkable thing is not that they sometimes fail. It is that anyone ever expected them to succeed. Read more on this in this book!

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