The Numerati

Author:   Stephen Baker (Stephen Baker Associates, Inc., New York)
Publisher:   Mariner Books
ISBN:  

9780547247939


Pages:   244
Publication Date:   09 September 2009
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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The Numerati


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Overview

Every day, we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior-what we buy, how we vote-without our even realizing it. In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering-and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists-even lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move-then reward or punish us. Politicians can find the swing voters among us. It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor-the mathematical modeling of humanity-will transform every aspect of our lives.

Full Product Details

Author:   Stephen Baker (Stephen Baker Associates, Inc., New York)
Publisher:   Mariner Books
Imprint:   Mariner Books
Dimensions:   Width: 13.20cm , Height: 2.00cm , Length: 20.10cm
Weight:   0.236kg
ISBN:  

9780547247939


ISBN 10:   0547247931
Pages:   244
Publication Date:   09 September 2009
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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STEPHEN BAKER was BusinessWeek's senior technology writer for a decade, based first in Paris and later New York. He has also written for the Los Angeles Times, Boston Globe, and the Wall Street Journal. Roger Lowenstein called his first book, The Numerati, an eye-opening and chilling book. Baker blogs at finaljeopardy.net.

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