Overview

Every day, we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior-what we buy, how we vote-without our even realizing it. In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering-and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists-even lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move-then reward or punish us. Politicians can find the swing voters among us. It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor-the mathematical modeling of humanity-will transform every aspect of our lives.

Full Product Details

9781433249297

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Reviews

[A] very accessible analysis, The Numerati [is] narrated with smooth, understated understanding by Paul Michael Garcia...fascinating and a bit scary, but intelligence from the edge of the cutting edge we all need. -- BookPage The Numerati by BusinessWeek writer Stephen Baker will be an eye-opening read for even the techiest among us. A BookPage Notable Book. -- BookPage Fascinating...Narrator Paul Michael Garcia taps into the harsh realities of Baker's vision in his reading, speaking in a firm and candid voice that relates the material in a straightforward yet ominous tone. The way Garcia uses his voice to connect with his listeners makes the material all the more believable--and frightening. -- AudioFile A fascinating outing of the hidden yet exploding world of digital surveillance...Read and resist. -- Booklist (starred review) Baker effectively intertwines stories, insights from interviews, and research into an easy-to-read and enjoyable book...highly recommended for general readers with an appreciation for contemporary cultural phenomenon. -- Library Journal Captivating...An intriguing but disquieting look at a not too distant future when our thoughts will remain private, but computers will disclose our tastes, opinions, habits and quirks to curious parties, not all of whom have our best interests at heart. -- Publishers Weekly (starred review)

[A] very accessible analysis, The Numerati [is] narrated with smooth, understated understanding by Paul Michael Garcia...fascinating and a bit scary, but intelligence from the edge of the cutting edge we all need. -- BookPage The Numerati by BusinessWeek writer Stephen Baker will be an eye-opening read for even the techiest among us. A BookPage Notable Book. -- BookPage A fascinating outing of the hidden yet exploding world of digital surveillance...Read and resist. -- Booklist (starred review) Baker effectively intertwines stories, insights from interviews, and research into an easy-to-read and enjoyable book...highly recommended for general readers with an appreciation for contemporary cultural phenomenon. -- Library Journal Fascinating...Narrator Paul Michael Garcia taps into the harsh realities of Baker's vision in his reading, speaking in a firm and candid voice that relates the material in a straightforward yet ominous tone. The way Garcia uses his voice to connect with his listeners makes the material all the more believable--and frightening. -- AudioFile Captivating...An intriguing but disquieting look at a not too distant future when our thoughts will remain private, but computers will disclose our tastes, opinions, habits and quirks to curious parties, not all of whom have our best interests at heart. -- Publishers Weekly (starred review)

Author Information

Stephan Baker has written for many publications, including the Wall Street Journal, Los Angeles Times, Boston Globe, and Philadelphia Inquirer. He won an Overseas Press Club Award for his portrait of the rising Mexican auto industry. He is the coauthor of Blogspotting.net, featured as one of fifty blogs to watch by the New York Times. Paul Michael Garcia, an AudioFile Earphones Award winner and former company member of the Oregon Shakespeare Festival, received his classical training in theater from Southern Oregon University, where he worked as an actor, director, and designer.

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