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OverviewEvery day, we produce loads of data about ourselves simply by living in the modern world: We click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the 21st century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps, profiling us as workers, shoppers, patients, voters, potential terrorists, even lovers. Their goal? To manipulate our behaviorwhat we buy, how we votewithout our even realizing it.In this tour-de-force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all enteringand to the people controlling that world Full Product DetailsAuthor: Stephen Baker (Stephen Baker Associates, Inc., New York) , Paul Michael GarciaPublisher: Findaway World Imprint: Findaway World Dimensions: Width: 11.70cm , Height: 3.00cm , Length: 19.60cm Weight: 0.159kg ISBN: 9781433276859ISBN 10: 1433276852 Publication Date: 01 February 2009 Audience: General/trade , General Format: Mixed media product Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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