Overview

If you feel overwhelmed, confused, or disappointed by all that is involved in marketing your book, this comprehensive workbook and planning guide will bring you the clarity and confidence needed to reach your goals. Many authors cross the publishing finish line and assume the hardest part is in the rearview mirror, only to discover that marketing books requires more effort than anticipated. The truth is book marketing is not easy. Though neither is raising children, advancing your career, or doing anything worthwhile. The Nonfiction Book Marketing and Launch Plan will help you sort through the noise and identify the best strategies to successfully promote your book. Whether you plan to launch your book in the future, or it has been published for years, this unique guide delivers a complete approach to help you craft a thoughtful book marketing plan, grow a community of readers, and ultimately sell more books. You will learn how to: Overcome your reservations around book marketing and gain confidence to proceed effectively. Carve out a niche audience and build a community of lifelong fans. Establish thought leadership in your field. Utilize beta readers and launch teams to amplify the results of your next book launch. Identify content marketing strategies to attract and keep the attention of your readers. Act as your own publicist to get traditional and online media coverage. Get book reviews and inspire word-of-mouth marketing. Optimize sales on Amazon using proven methods that lead to big results. Use advanced book marketing techniques to keep your marketing wheels in motion. Break into speaking, work with corporate sponsors, leverage opportunities with corporations, nonprofits, and trade associations. This is not a workbook with dozens of blank pages. It reads like a book, yet it includes over fifty exercises you can complete to prepare your marketing plans. You can even download the exercises and checklists in digital format so you can reuse them for each book you launch in the future. There has never been such a thorough resource to help you create an effective book marketing plan that gets results. If you're ready to sell more books, grow your audience, and establish thought leadership in your field, The Nonfiction Book Marketing and Launch Plan delivers the guidance you need to achieve your goals.

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9781949642865

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Author Information

Stephanie Chandler is the author of The Nonfiction Book Marketing and Launch Plan and The Nonfiction Book Publishing Plan. She is also CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, an annual event hosted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in BusinessWeek, Entrepreneur, The Writer, Writer's Digest, and Wired. She resides in Northern California and is a passionate advocate for animal rescue and mental health care. Learn more at NonfictionAuthorsAssociation.com and NonfictionWritersConference.com.

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