The Next Big Asian Brands: Who Will Emerge Stronger and Smarter in the Post-Covid World?
Author:   J�rg Dietzel
Publisher:   Marshall Cavendish International (Asia) Pte Ltd
ISBN:  

9789815009644


Pages:   144
Publication Date:   31 October 2022
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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The Next Big Asian Brands: Who Will Emerge Stronger and Smarter in the Post-Covid World?


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Author:   J�rg Dietzel
Publisher:   Marshall Cavendish International (Asia) Pte Ltd
Imprint:   Marshall Cavendish International (Asia) Pte Ltd
Dimensions:   Width: 13.30cm , Height: 1.30cm , Length: 21.60cm
Weight:   0.299kg
ISBN:  

9789815009644


ISBN 10:   9815009648
Pages:   144
Publication Date:   31 October 2022
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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J�rg Dietzel has worked with brands for over 30 years - running agencies in London, Berlin, Beijing and Singapore, heading the marketing department for Audi Korea 2013-2016 and serving as global Head of Creative at Audi HQ 2017/18. In 2005, J�rg founded his own brand consultancy in Singapore and started teaching strategic brand management and advertising at the Singapore Management University. J�rg is the author of Touch: Building Your Brand in the Experience Economy (2020) and Create, Connect, Convince (2010).

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