Overview

This book provides students and scholars with a selection of the state-of-the-art research and new conceptual thinking in the field of sport management by a diverse and prominent group of researchers. It is the first anthology to situate sport management within the broader frameworks of sport sociology and cultural studies, a process already begun in general business studies. The chapters that comprise this collection are divided into three sections: Part I challenges sport management students and scholars to engage with epistemologies and methodologies associated with critical theory to better contextualise their thinking and research. Part II features critically informed research focused within three key topical areas of sport management: marketing and sponsorship, consumption, and governance and policy development. Thirteen case studies provide wide-ranging examples of research on the global sports industry through which students, professors, and professionals alike can form cross-cultural analyses. Part III presents work on emerging themes such as economic development, human rights, media culture, and sports tourism. Conceived and developed as a clarion call for a more critical, reflexive approach to sport management education and practice, this book is designed to spark debate, discussion, and reflection and to better inform research questions and professional practice in the future. The book is essential reading for all students, scholars, and professionals interested in achieving a better understanding of the globalised nature of the sports industry and to improving future practice and research.

Full Product Details

Author:   John Nauright ,  Steven Pope
Publisher:   Fitness Information Technology, Inc, U.S.
Imprint:   Fitness Information Technology, Inc, U.S.
Dimensions:   Width: 25.20cm , Height: 3.10cm , Length: 17.80cm
Weight:   1.058kg
ISBN:  

9781935412014

ISBN 10:   1935412019
Pages:   624
Publication Date:   01 January 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Foreword; Introduction; Rupture: Promoting Critical & Innovative Approaches to the Study of Sport Management; Hockey Capital: Approaches to the Study of the Sports Industry; Feminist & Gender Research in Sport & Leisure Management: Understanding the Social-Cultural Nexus of Gender-Power Relations; Addressing Epistemological Racism in Sport Management Research; Urban Regimes & Sport in North American Cities: Seeking Status through Franchises, Events, & Facilities; Sport & the Repudiation of the Global; The Four Domains of Sport Marketing: A Conceptual Framework; Sporting Sign Wars: Advertising & the Contested Terrain of Sporting Events & Venues; Expressing Fenway: Managing & Marketing Heritage within the Global Sports Marketplace; From Beckham to Ronaldo: Assessing the Nature of Football Player Brands; Dangerous Liaisons: How Can Sports Brands Capitalize on the Hip Hop Movement?; Supporters, Followers, Fans, & Flaneurs: A Taxonomy of Spectator Identities in Football; A Model to Explain Support in Spanish Football; El Rey de Los Deportes: Bodies, Business, & Border Identities in Mexican Baseball; Us & Them: Australian Professional Sport & Resistance to North American Ownership & Marketing Models; Mechanisms of International Influence on Domestic Elite Sport Policy; Policy Transfer, Lesson Drawing, & Perspectives on Elite Sport Development Systems; Change & Grassroots Movement: Reconceptualizing Womens Hockey Governance in Canada; Sport, Human Rights, & Industrial Relations; Sport & the Transnationalizing Media Corporation; Recovering (from) Janet Jacksons Breast: Ethics & the Nexus of Media, Sports, & Management; Corporate Training: Identity Construction, Preparation for the Sydney Olympic Games & Relationships between Canadian Media, Swimmers, & Sponsors; The Juxtaposition of Sport & Communication: Defining the Field of Sport Communication; The Influence of Policy Makers Perceptions on Sport-Tourism Policy Development; Modern Sport & Olympic Games: The Problematic Complexities Raised by the Dynamics of Globalization; Assessing the Impact of Sports Mega-events in Transition Economies: EURO 2012 in Poland & Ukraine; Can New Orleans Play Its Way Past Katrina? The Role of Professional Sports in the Redevelopment of New Orleans; A New Social Movement: Sport for Development & Peace; Reaching the 'Hard to Reach': Engagement, Relationship Building, & Social Control in Sport-based Social Inclusion Work; Women & Children First? Child Abuse & Child Protection in Sport; Index.

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