Overview
""A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done."" Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University ""This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities."" Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.
Full Product Details
Author: Ritchie Mehta
Publisher: Pearson Education Limited
Imprint: Pearson Business
Dimensions:
Width: 15.70cm
, Height: 2.00cm
, Length: 23.50cm
Weight: 0.530kg
ISBN: 9781292373805
ISBN 10: 1292373806
Pages: 344
Publication Date: 01 July 2021
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done. Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities. Margaret Jobling, Chief Marketing Officer of NatWest Group
Author Information
Ritchie Mehta is the Founder and CEO of Learn et al and the School of Marketing, a leading education platform that has over 8 FTSE 100 and 250 clients and partners including; Unilever, Three, TSB, RBS, Direct Line Group, Global and Pearson. A business leader, speaker and consultant who has worked with a range of organisations including HSBC, RBS, Direct Line Group, Toyota to name a few. A recognised academic who was an Honorary Fellow of the Cambridge Judge Business School, Adjunct Professor at the Hult International Business School and Business Lecturer at Pearson Business School. Holds an MBA (Distinction) from Warwick Business School, MPhil (1st) in Innovation and Strategy from the Cambridge Judge Business School, MA (Hons) 1st class in Business from Edinburgh University and BSc in Financial Management from Manchester Business School.
