Overview

This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising.

Full Product Details

9781447325000

Table of Contents

Reviews

Few people `get' donors and fundraisers like Beth Breeze. In The New Fundraisers her encyclopaedic knowledge combines with thorough professional analysis to provide an indispensable resource for the entire voluntary sector. Ken Burnett, author, Relationship Fundraising and other books. This book provides an important insight into the way fundraising actually works. In doing so Beth Breeze nails the lie that fundraisers force people to act against their will. Peter Grant, City University of London

Few people `get' donors and fundraisers like Beth Breeze. Her encyclopaedic knowledge combines with thorough professional analysis to provide an indispensable resource for the entire voluntary sector. Ken Burnett, author, Relationship Fundraising and other books. This book provides an important insight into the way fundraising actually works. In doing so Beth Breeze nails the lie that fundraisers force people to act against their will. Peter Grant, City University of London

"""Few people ‘get’ donors and fundraisers like Beth Breeze. Her encyclopaedic knowledge combines with thorough professional analysis to provide an indispensable resource for the entire voluntary sector."" Ken Burnett, author, Relationship Fundraising and other books. ""This book provides an important insight into the way fundraising actually works. In doing so Beth Breeze nails the lie that fundraisers force people to act against their will."" Peter Grant, City University of London “The New Fundraisers successfully argues that in order to understand charitable giving research efforts must broaden their perspectives beyond the donor. For fundraising practitioners, this book moves beyond the ‘‘how-to’’ genre and encourages reflection on the impact of fundraising. For researchers, the book contributes new empirical data based on the experiences of UK fundraisers and offers the theoretical development of fundraisers as creative professionals.” Voluntas"

Author Information

Beth Breeze co-founded and now directs the Centre for Philanthropy at the University of Kent, where she is also a senior lecturer in Social Policy. She worked as a fundraiser and charity manager for a decade before moving into academia where she conducts research and teaches courses on philanthropy and fundraising. She has written the annual Coutts Million Pound Donor Report since 2008, co-authored Richer Lives: why rich people give (2013) and The Logic of Charity (2015), and co-edited The Philanthropy Reader (2016).

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