The New Consumer Psychology: Scanning buying behavior with MRI of the mind
Author:   Sang Min (Leo) Whang (Yonsei University, South Korea)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138898929


Pages:   230
Publication Date:   03 November 2015
Format:   Hardback
Availability:   In Print   Availability explained
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The New Consumer Psychology: Scanning buying behavior with MRI of the mind


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Full Product Details

Author:   Sang Min (Leo) Whang (Yonsei University, South Korea)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.40cm , Length: 23.40cm
Weight:   0.476kg
ISBN:  

9781138898929


ISBN 10:   1138898929
Pages:   230
Publication Date:   03 November 2015
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Prologue Part I: Psychology in the Marketplace 1. The Birth of Consumer Psychology 2. Steal My Heart 3. Psychologist Suggests a New Paradigm for Mind Inquiry 4. Your Mind Has Just Been Scanned Part II: Mission: Case Studies 5. Mission, Capture the Hearts of SK Wyverns’Fans 6. Reveal the Minds on Phone bills Part III: The President and Louis Vuitton 7. The Digital Freaks are coming 8. 21st Century’s Digital Neo-anthropinae Lifestyle 9. Marketing Psychology hidden in Brand Name Consumption Epilogue

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Author Information

Sang Min (Leo) Whang is a professor in the department of psychology at Yonsei University. He received his PhD in psychology from Harvard University. Dr. Whang’s main interests are the effects of socio-cultural circumstances on human behaviors and thoughts. His research interests cover multiple issues, including popular culture, digital media, consumer behavior, cyber space, online games, advertisements, image, and myth. However, much of his research explores the beliefs and common notions people have in daily life and identifies patterns of behavior in everyday contexts.

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