The New Competitiveness in Design and Construction: 12 Strategies That Will Drive the 21st-Century's Most Successful Firms

Author:   Joe M. Powell (The Rice University Institute)
Publisher:   John Wiley & Sons Inc
ISBN:  

9780470065600


Pages:   216
Publication Date:   20 March 2008
Format:   Hardback
Availability:   Out of stock   Availability explained


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The New Competitiveness in Design and Construction: 12 Strategies That Will Drive the 21st-Century's Most Successful Firms


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Author:   Joe M. Powell (The Rice University Institute)
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 17.80cm , Height: 2.00cm , Length: 25.40cm
Weight:   0.789kg
ISBN:  

9780470065600


ISBN 10:   0470065605
Pages:   216
Publication Date:   20 March 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

Table of Contents

Foreword: A reflection on Science and Industry. Dedication. Acknowledgments. Introduction: Shaping the Build Environment. Executive Overview. Chapter 1. Vision. Chapter 2. Values. Chapter 3. Competitive Focus. Chapter 4. Category Ownership. Chapter 5. Persistent Branding. Chapter 6. Marketing Breakthroughs. Chapter 7. High-Impact People. Chapter 8. New Strategic Relationships. Quoted Industry Leaders. Index.

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Author Information

Joe M Powell is the Executive Director of the Rice University Building Institute, an interdisciplinary collaboration of industry, community and academic leaders. A registered architect, he has spent his 36-year career researching the relationship between corporate strategy, human behaviour and the built environment.

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