|
![]() |
|||
|
||||
OverviewFull Product DetailsAuthor: Joe M. Powell (The Rice University Institute)Publisher: John Wiley & Sons Inc Imprint: John Wiley & Sons Inc Dimensions: Width: 17.80cm , Height: 2.00cm , Length: 25.40cm Weight: 0.789kg ISBN: 9780470065600ISBN 10: 0470065605 Pages: 216 Publication Date: 20 March 2008 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Out of Print Availability: Out of stock ![]() Table of ContentsForeword: A reflection on Science and Industry. Dedication. Acknowledgments. Introduction: Shaping the Build Environment. Executive Overview. Chapter 1. Vision. Chapter 2. Values. Chapter 3. Competitive Focus. Chapter 4. Category Ownership. Chapter 5. Persistent Branding. Chapter 6. Marketing Breakthroughs. Chapter 7. High-Impact People. Chapter 8. New Strategic Relationships. Quoted Industry Leaders. Index.ReviewsAuthor InformationJoe M Powell is the Executive Director of the Rice University Building Institute, an interdisciplinary collaboration of industry, community and academic leaders. A registered architect, he has spent his 36-year career researching the relationship between corporate strategy, human behaviour and the built environment. Tab Content 6Author Website:Countries AvailableAll regions |