Full Product Details
Author: Tamar Weinberg
Publisher: O'Reilly Media
Imprint: O'Reilly Media
Dimensions:
Width: 18.00cm
, Height: 2.20cm
, Length: 23.20cm
Weight: 0.653kg
ISBN: 9780596156817
ISBN 10: 0596156812
Pages: 346
Publication Date: 11 August 2009
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Reviews
<p>In general, readers new to social media will enjoy an extensive introduction that accurately describes the current state of Internet communities and provides significant insight into the historical trends that have led us into the Twitter age...One step toward achieving a well executed social media marketing campaign involves understanding the best ways to engage communities. Weinberg's book is a great place to start. <p>-- Armando Roggio,
In general, readers new to social media will enjoy an extensive introduction that accurately describes the current state of Internet communities and provides significant insight into the historical trends that have led us into the Twitter age...One step toward achieving a well executed social media marketing campaign involves understanding the best ways to engage communities. Weinberg's book is a great place to start. -- Armando Roggio, --Armando Roggio Want the nitty gritty details of social media success? Weinberg (the Queen of Smart) has literally hundreds of great tips in this book. -- Steve Cunningham, --Steve Cunningham I think what readers will find expecially useful is the straightforward and example rich approach Tamar takes in explaining how companies and individuals can succeed towards marketing goals through thoughtful participation. Getting advice from someone who has 'been there, done that' can save a substantial amount of resources, money and shorten the time to get up to speed. -- Lee Odden, --Lee Odden ...a heck of a book. -- Chris Brogan, --Chris Brogan ...a heck of a book. -- Chris Brogan,
<p>In general, readers new to social media will enjoy an extensive introduction that accurately describes the current state of Internet communities and provides significant insight into the historical trends that have led us into the Twitter age...One step toward achieving a well executed social media marketing campaign involves understanding the best ways to engage communities. Weinberg's book is a great place to start.<p>-- Armando Roggio,
Author Information
Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City.
