Overview

"""The New Arab Consumer 2010"" is an essential reference book to gain an understanding of consumer market trends in this dynamic region. It is packed with hard to find volume and value market size statistics for 330 consumer products (2003-2008) in 18 countries of the Middle East. All data are presented in easy to read statistical tables making it easy to evaluate market potential and spot opportunities. At a glance you can establish the largest market for a consumer products (total market and per capita), the fastest growing market, those that are static and those in decline. ""The New Arab Consumer"" also offers a wealth of background data on business, economic and social conditions in the region to help put the consumer market data into context. Statistics include population trends, foreign trade data, health statistics, labour indicators and more. You can compare volume and value market size statistics across countries. It features 300+ consumer products research, 5 years of historic data (2003-2008). You can pin-point growth consumer markets and those in decline. You can put market data in context with key socio-economic statistics."

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9781842645253

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Would be useful to libraries serving the needs of international business students or businesses contemplating going international American Reference Books Annual An essential tool for all business libraries What's New in Marketing

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