Overview

History has already progressed through an agricultural revolution, an industrial revolution, and an information revolution. ""The Neuro Revolution"" foretells a fast approaching fourth epoch that will yet again transform how humans live, work and play. Neurotechnology - new tools for both understanding and influencing our brains including brain imaging - is now being applied to almost every aspect of human endeavor, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even to religious belief. By telling us the stories behind the brilliant people leading this worldwide revolution, taking us into their laboratories, boardrooms and courtrooms, Zack Lynch illuminates a unique, insider's glimpse into the startling future now arriving at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within ""The Neuro Revolution"" will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected - all of us.

Full Product Details

9780312378622

Table of Contents

Reviews

In The Neuro Revolution, Zack Lynch takes you on an exciting and often unsettling tour of the frontier of neuroscience. Brace for impact; the future is much closer than you think. -- Jane Pauley, former co-host of NBC's Dateline and Today Show and author of Skywriting: A Life Out of the Blue Zack Lynch's Neuro Revolution is a fascinating, informative and astounding forecast of how neurotechnology will shape every aspect of our future. If you want to know what the next big thing is and how it will transform your life, work and world, read this book. --Dr. James Canton, CEO & Chairman, Institute for Global Futures When I started reading this book, I thought Lynch's observations were rather hyperbolic. By the time I finished the book, I was stunned to realize that his points are not only rational but of urgent importance. Avoid reading this book at your peril. -- Vint Cerf, Chief Internet Evangelist, Google Inc., also known as the Father of the Internet A book of remarkable scope and synthesis, Zack Lynch's perspective on the revolutionary changes that neuroscience will bring to art, entertainment, finance, religion, warfare and the law is unmatched. There is nothing like a radically new view on where humanity is headed at a time when so much is in question. -- Steve Jurvetson, Managing Director, Draper Fisher Jurvetson We're on the threshold of understanding how the human brain works. These discoveries will allow us to dramatically improve every aspect in human life from curing mental illness and brain disease to helping humans learn more quickly and communicate more effectively. The Neuro Revolution insightfully forecasts the enormous consequences of these breakthroughs. --Patrick J. McGovern, Founder and Chairman of International Data Group, and Board Chairman of the McGovern Institute for Brain Research A remarkably accessible and engaging guide to the neurosociety to come. --Jonathan Moreno, Senior Fellow, Cen In The Neuro Revolution , Zack Lynch takes you on an exciting and often unsettling tour of the frontier of neuroscience. Brace for impact; the future is much closer than you think. -- Jane Pauley, former co-host of NBC's Dateline and Today Show and author of Skywriting: A Life Out of the Blue Zack Lynch's Neuro Revolution is a fascinating, informative and astounding forecast of how neurotechnology will shape every aspect of our future. If you want to know what the next big thing is and how it will transform your life, work and world, read this book. --Dr. James Canton, CEO & Chairman, Institute for Global Futures When I started reading this book, I thought Lynch's observations were rather hyperbolic. By the time I finished the book, I was stunned to realize that his points are not only rational but of urgent importance. Avoid reading this book at your peril. -- Vint Cerf, Chief Internet Evangelist,

In The Neuro Revolution, Zack Lynch takes you on an exciting and often unsettling tour of the frontier of neuroscience. Brace for impact; the future is much closer than you think. -- Jane Pauley, former co-host of NBC's Dateline and Today Show and author of Skywriting: A Life Out of the Blue Zack Lynch's Neuro Revolution is a fascinating, informative and astounding forecast of how neurotechnology will shape every aspect of our future. If you want to know what the next big thing is and how it will transform your life, work and world, read this book. --Dr. James Canton, CEO & Chairman, Institute for Global Futures When I started reading this book, I thought Lynch's observations were rather hyperbolic. By the time I finished the book, I was stunned to realize that his points are not only rational but of urgent importance. Avoid reading this book at your peril. -- Vint Cerf, Chief Internet Evangelist, Google Inc., also known as the Father of the Internet A book of remarkable scope and synthesis, Zack Lynch's perspective on the revolutionary changes that neuroscience will bring to art, entertainment, finance, religion, warfare and the law is unmatched. There is nothing like a radically new view on where humanity is headed at a time when so much is in question. -- Steve Jurvetson, Managing Director, Draper Fisher Jurvetson We're on the threshold of understanding how the human brain works. These discoveries will allow us to dramatically improve every aspect in human life from curing mental illness and brain disease to helping humans learn more quickly and communicate more effectively. The Neuro Revolution insightfully forecasts the enormous consequences of these breakthroughs. --Patrick J. McGovern, Founder and Chairman of International Data Group, and Board Chairman of the McGovern Institute for Brain Research A remarkably accessible and engaging guide to the neurosociety to come. --Jonathan Moreno, Senior Fellow, Cen

Author Information

ZACK LYNCH is the founder and executive director of the Neurotechnology Industry Organization (NIO), a global trade association for companies involved in neuroscience, brain research institutes and patient advocacy groups. He is also the co-founder of NeuroInsights, the world's leading market research firm covering the neurotechnology industry. BYRON LAURSEN, bestselling co-author of ""ShowTime"" and ""The Winner Within"" with NBA legend Pat Riley, joined forces with Zack Lynch to help gather the advanced thoughts, amazing stories and stunning predictions from brilliant minds that you will encounter within ""The Neuro Revolution.""

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