The Nature and Origins of Mass Opinion
Author:   John R. Zaller (University of California, Los Angeles)
Publisher:   Cambridge University Press
ISBN:  

9780511818691


Publication Date:   05 June 2012
Format:   Undefined
Availability:   Available To Order   Availability explained
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The Nature and Origins of Mass Opinion


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Author:   John R. Zaller (University of California, Los Angeles)
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press (Virtual Publishing)
ISBN:  

9780511818691


ISBN 10:   0511818696
Publication Date:   05 June 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Undefined
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

List of tables and figures; Preface; 1. Introduction: the fragmented state of opinion research; 2. Information, predispositions, and opinion; 3. How citizens acquire information and convert it into public opinion; 4. Coming to terms with response instability; 5. Making it up as you go along; 6. The mainstream and polarization effects; 7. Basic processes of 'attitude change'; 8. Tests of the one-message model; 9. Two-sided information flows; 10. Information flow and electoral choice; 11. Evaluating the model and looking toward future research; 12. Epilogue: the question of elite domination of public opinion; Measures appendix; References; Index.

Reviews

'Zaller's volume is a giant step forward int he development of a systematic understanding of the dynamics of public opinion ... This is a splendid contribution.' Philip E. Converse, Center for Advanced Study in the Behavioural Sciences 'A model of what social science can be at its finest, The Nature and Origins of Mass Opinion reshapes the field in ways that will reverberate throughout the study of public opinion, elections, and the relationship between elites and the mass public for decades.' John Aldrich, Duke University 'Zaller's book is the most significant contribution to the scientific study of public opinion in alomost three decades.' Larry Bartels, Princeton University


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