National Basketball Association, The: Business, Organization And Strategy
Author:   Frank P Jozsa, Jr (Pfeiffer Univ, Usa)
Publisher:   World Scientific Publishing Co Pte Ltd
ISBN:  

9789814313902


Pages:   280
Publication Date:   26 October 2010
Format:   Hardback
Availability:   In Print   Availability explained
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National Basketball Association, The: Business, Organization And Strategy


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Overview

The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective. Covering the late 1940s to 2009, it focuses on the league's expansions and mergers, team territories and relocations, franchise organizations and operations, basketball arenas and markets, and NBA domestic and international affairs. Readers will gain an insight into when, how, and why the NBA emerged, reformed, and gradually matured to become one of the world's most dominant, prosperous, and popular professional sports organizations today.

Full Product Details

Author:   Frank P Jozsa, Jr (Pfeiffer Univ, Usa)
Publisher:   World Scientific Publishing Co Pte Ltd
Imprint:   World Scientific Publishing Co Pte Ltd
Dimensions:   Width: 15.50cm , Height: 2.00cm , Length: 22.90cm
Weight:   0.558kg
ISBN:  

9789814313902


ISBN 10:   9814313904
Pages:   280
Publication Date:   26 October 2010
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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