Overview

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, bestselling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and suprising truths about how ideas become successful innovations--truths people can easily apply to the challenges of today. Through his entertaining and insightful explanations of the inherent patterns in how Einstein's discovered E=mc2 or Tim Berner Lee's developed the idea of the world wide web, you will see how to develop existing knowledge into new innovations. Each entertaining chapter centers on breaking apart a powerful myth, popular in the business world despite its lack of substance. Through Berkun's extensive research into the truth about innovations in technology, business and science, you'll learn lessons from the expensive failures and dramatic successes of innovations past, and understand how innovators achieved what they did--and what you need to do to be an innovator yourself.

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Ryan Burke is Canadian, his parents and extended family are Australian, and he lives in America, pursuing a career in entertainment. His eclectic background is reflected by his career. Having worked in both Canada and the US as an actor, producer, and stuntman, he now works as a voice-over artist and audiobook narrator. He has earned both a BFA from the American Musical and Dramatic Academy and an MBA from Argosy University. Scott Berkun (@berkun) is the bestselling author of seven books, including Making Things Happen, The Myths of Innovation, Confessions of a Public Speaker, and The Year Without Pants. His work has appeared in the Washington Post, the New York Times, Wired, Fast Company, the Economist, Forbes, and other media. He has taught creative thinking at the University of Washington and has been a regular commentator on CNBC, MSNBC and National Public Radio.

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