Overview
The Music Business and Recording Industry is a comprehensive textbook focused on the three income streams in the music industry: music publishing, live entertainment, and recordings. The book provides a sound foundation for understanding key issues, while presenting the latest research in the field. It covers the changes in the industry brought about by the ""digital"" age, such as changing methods of distributing and accessing music and new approaches in marketing with the Internet and mobile applications. New developments in copyright law are also examined, along with the global and regional differences in the music business. This new edition includes a number of pedagogical features: key concepts outlined at the beginning of each chapter D.I.Y. activities promoting a more interactive, hands-on experience internet activities that use web resources to enhance the understanding of how things run in the music business case studies with specific instances of how real people have succeeded in the music business. questions to consider at the end of each chapter a running glossary throughout each chapter, as well as a full glossary at the end of the book a Companion Website including instructor and student resources. As new methods of distribution change, new revenue sources are created, and the industry evolves, this book sets the economic and historical framework for understanding where the business has been and where it is going. In doing so, it not only describes the state of the music industry, but explains why things are the way they are.
Full Product Details
Author: Geoffrey Hull , Thomas Hutchison (Middle Tennessee State University, USA) , Richard Strasser (Northeastern University, USA) , Richard Strasser (Northeastern University, USA)
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Edition: 3rd edition
Dimensions:
Width: 17.80cm
, Height: 2.00cm
, Length: 25.40cm
Weight: 0.710kg
ISBN: 9780415875615
ISBN 10: 0415875617
Pages: 384
Publication Date: 09 November 2010
Audience:
Professional and scholarly
,
College/higher education
,
Professional & Vocational
,
Tertiary & Higher Education
Replaced By: 9781138929425
Format: Paperback
Publisher's Status: Active
Availability: In Print 
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Table of Contents
Preface, Acknowledgments, 1. The Entertainment Industry and the Music Business, 2. Understanding the Music and Recording Business, 3. Copyright Basics in the Music Business, 4. Music Copyrights, 5. Sound Recording Copyrights, 6. Music Publishing: The First Stream, 7. Live Entertainment: The Second Stream, 8. Recordings: The Main Stream, 9. The A&R Function, 10. The Production Function, 11. The Marketing Function: Product and Price, 12. The Marketing Function: Promotion and Place, 13. The Global Music and Recording Business, Glossary, Appendix: Internet Resources, Notes, Index
Reviews
Not only is the coverage in this book complete, it is throroughly enjoyable to read. Hull covers every important detail up to and including the struggles that the industry now faces with the Internet. -- Michael J. Bonnard, Notes
""Not only is the coverage in this book complete, it is throroughly enjoyable to read. Hull covers every important detail up to and including the struggles that the industry now faces with the Internet."" -- Michael J. Bonnard, Notes
"""Not only is the coverage in this book complete, it is throroughly enjoyable to read. Hull covers every important detail up to and including the struggles that the industry now faces with the Internet."" -- Michael J. Bonnard, Notes"
Author Information
Geoffrey P. Hull, Thomas Hutchison, Richard Strasser
Tab Content 6
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