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9780226575193

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"""The Modernity Bluff takes its place comfortably with the best writing on African youth, cities, and popular culture - Cole, De Boeck, Mbembe, Nyamanjoh, Simone, Weiss, White - and gives an utterly original angle for understanding the cultural underpinnings of the current conflict in Cote d'Ivoire. Sasha Newell knows both the contemporary and classic Africanist literatures. He also brings to bear a considerable amount of specialist theory to explain the ways the performance of 'bluff,' seemingly a king of consumerist simulacrum, can actually create something out of nothing."" (Mike McGovern, Yale University)"""

The Modernity Bluff takes its place comfortably with the best writing on African youth, cities, and popular culture--Cole, De Boeck, Mbembe, Nyamanjoh, Simone, Weiss, White--and gives an utterly original angle (fashion, conspicuous consumption) for understanding the cultural underpinnings of the current conflict in Cote d'Ivoire. Sasha Newell knows both the contemporary and classic Africanist literatures. He also brings to bear a considerable amount of specialist theory, primarily from linguistic anthropology, to explain the ways the performance of 'bluff, ' seemingly a kind of consumerist simulacrum, can actually create something out of nothing. --Mike McGovern, Yale University

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Sasha Newell teaches at the College of the Holy Cross.

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