Overview

Overwhelmed with marketing options? Arm yourself with the intel to generate more income while spending (and stressing) less. The third and final book in The Secret Service Business Series, The Modern Marketing Arsenal outlines the ways and means for small skill-or-service businesses (SSBs) to attract new customers, and how to decide between them. It distils a world of potential marketing activities down to just 10 types, then sorts them on the basis of risk vs reward - arming you with insights to make smarter, budget-conscious marketing decisions. The Modern Marketing Arsenal is ideal for SSB owners with a strong business model and a Lead Machine website (covered in Books 1 and 2 of the series), who are ready to scale up without spending a fortune. Geared to cut through the clutter of SSB advertising and promotional opportunities, this unique guide reveals how to narrow the field, take aim and pull the trigger on tactics to have the biggest possible impact on the smallest possible budget. With this book and its sister guides, Secret Service Marketing and The Secret Service Website Formula, you'll have the intel to avoid the pitfalls of mainstream marketing and reach the holy grail of SSB ownership... the power to make money and make a difference.

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9780645068344

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Laura de Lacy is a Certified Practising Marketer and Fellow of the Australian Marketing Institute. An avid business strategist with an inspiring tale of SSB survival, Laura works undercover... Product Manager by day, Secret Service Marketer by night.

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