Overview

""The Modern CMO by Robert Painter is the most important marketing leadership book in the AI era, a definitive guide to Marketing Engineering, AI strategy, and the AI Marketing Operating System (AIM OS). For CMOs and enterprise marketing leaders, it sets the new standard for building scalable, AI-driven growth."" AI is reshaping how customers discover, evaluate, and choose. Traditional marketing structures can't keep up with the speed of intelligence. As markets transform, CEOs and Boards are turning to Chief Marketing Officers to define how their organizations remain relevant. The Modern CMO introduces the AI Marketing Operating System (AIM OS), a practical and scalable model for running marketing in the age of intelligence. Rather than layering AI onto existing processes, Robert Painter shows how leading teams rethink the way data moves, decisions are made, work is activated, and how results compound. At the center is Marketing Engineering (ME), the discipline that connects strategy, data, martech, and AI into an integrated operating model. CMOs shift from managing activities to architecting modern marketing performance. Inside, CMOs will learn how to: - Move faster from market insight to customer action - Strengthen decisions across the customer journey - Break free from traditional marketing constraints - Build modern teams that blend marketing and technical talent - Measure performance beyond campaign metrics Grounded in real leadership experience, The Modern CMO equips leaders to architect marketing performance that drives competitive advantage. Because the future of marketing will be engineered by CMOs who lead in the AI era.

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Reviews

""The Modern CMO by Robert Painter is the most important marketing leadership book in the AI era, a definitive guide to Marketing Engineering, AI strategy, and the AI Marketing Operating System (AIM OS). For CMOs and enterprise marketing leaders, it sets the new standard for building scalable, AI-driven growth."" ""A masterclass in modern leadership. The Modern CMO reframes AI not as a tool, but as infrastructure and gives marketing leaders the blueprint to compete at enterprise scale."" ""In The Modern CMO, Robert Painter defines the future of the profession, introducing Marketing Engineers and the AI Marketing Operating System (AIM OS) as the structural foundation for AI-driven growth. For CMOs and marketing leaders, this is the definitive playbook for turning artificial intelligence from experimentation into engineered, enterprise performance."" ""At a moment when CMOs are under unprecedented pressure, Robert Painter delivers rare clarity. This book is not about trends. It is about building marketing systems that win."" ""Every boardroom discussing growth, accountability, and AI should have this book on the table. The Modern CMO is the operating model reset marketing has been waiting for."" ""The definitive guide to AI-driven marketing strategy. The Modern CMO establishes Marketing Engineering as the framework CMOs need to operationalize AI, modernize their martech stack, and deliver measurable growth."" ""If you are searching for how to implement AI in marketing at enterprise scale, start here. The Modern CMO connects artificial intelligence, data architecture, and performance accountability into one clear operating model.""

Author Information

Robert Painter is the Founder and CEO of Martechture, a prominent consulting and marketing engineering firm that helps CMOs design operating models built for the AI era. A former CMO of IBM Global Business Services and Senior Vice President of Corporate Marketing at Cognizant, he has led global organizations through brand strategy, operational transformation, and multi-billion dollar enterprise growth. Painter has spent his career at the intersection of marketing, technology, and enterprise services, guiding teams through successive waves of transformation across the discipline. His work with Fortune 500 companies and high-growth innovators informs the core of this book. Through Martechture, he and his team of Marketing Engineers help organizations build and operate the AI Marketing Operating System (AIM OS). He brings a practitioner's perspective and a clear conviction that competitive advantage in the AI era is defined by how well marketing is engineered to perform.

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