Overview

Join us for a journey in Digital Marketing for small and medium sized businesses (SMBs). If you want to improve the digital sales performance, then you want to read this book. For many SMB's marketing is a riddle wrapped in an enigma conjured up by black magic. In this book, our goal is to give you the tools to unravel marketing and teach you how to use marketing to create an unfair advantage for your business. Locked in a Word War with your competitors? This is your trusted guide to dominating the digital sales battlefield. Your words and how creatively you use them to craft a web experience worth talking about is how you will either win or lose the battle. The great thing about a Word War is that the next battle starts with the next click and the winner gets the order. Designed and written for SMBs and their unique challenges. Learn about Website Experience Engineering, Pay Per Click, Search Engine Optimization, Social Media, and e-Mail. We have been engaged in Word Wars on behalf of our clients since 1994 and across most industries. The Internet is the global playing field leveler. Every business starts with the same language, so every business has the same weapons. What creates the winner is their creative use of the strategies and tactics. We explore how to weave together campaigns, strategies, and tactics. You solve business challenges with either creativity or cash. SMBs need to spend their creativity first and save their cash for what they cannot earn.

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