Overview

Before Florida, there was a campaign. Though traditional on many levels of communication among candidates, media and voters, the 2000 campaign also featured new and innovative communication approaches in the presidential, Congressional and state elections. This work highlights some of the most important campaign communication from the 2000 contests, looking at candidates' political messages, the media's campaign coverage, the impact of the Internet and the political socialization of young voters. The author's diverse studies and viewpoints show that we still have much to learn about traditional candidate-voter interactions as well as new forms of political communication - and these forms must work together to engage a new generation of voters.

Full Product Details

9780742525092

Table of Contents

Reviews

The Millennium Election captures, in concrete studies, a broader range of campaign communication activities than any book I've seen. The writing and analysis are thoughtful, crisp, and right on the money.--Bruce Gronbeck

This comprehensive book is a must for anyone interested in the dynamics of campaign 2000 and the study of political communication. Its academic and practical depth and breadth-from political ads, debates, new media, and political strategies to other parts of the most bizarre election in our nation's history-provides a pristine prism for understanding not just the past campaign, but also the political perspectives, insights, and leadership styles of the 'winners' as they attempt to engage the public with their eyes on 2004. The authors deserve kudos for their effort. -- J. Gregory Payne, Emerson College The Millennium Election captures, in concrete studies, a broader range of campaign communication activities than any book I've seen. The writing and analysis are thoughtful, crisp, and right on the money. -- Bruce Gronbeck, University of Iowa A must-have, new research-based book that has as its focus the critical communication factors necessary to provide definitive answers for the question, 'What really happened in the 2000 election?' -- Judith Trent, University of Cincinnati

Author Information

Lynda Lee Kaid is professor of telecommunication and senior associate dean of the College of Journalism and Communications at the University of Florida. John C. Tedesco is assistant professor of Communication Studies at Virginia Tech. Dianne G. Bystrom has served as the director of the Carrie Chapman Catt Center for Women and Politics at Iowa State University since 1996. Mitchell S. McKinney is assistant professor of Communication at the University of Missouri, Columbia.

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