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9781628654332

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This is a must read for any company who is serious about getting the most out of their millennials. Jesse demystifies the history, motives, and aspirations of this generation upon which we all depend. His granular analysis gives us the keys to attracting, engaging, and empowering millennials by first getting their respect and their trust. His insights are spot on, easy to understand, and easy to apply. -Michael Houlihan and Bonnie Harvey, Founders of Barefoot Wines Jesse Henry is a top thought leader for the millennial generation. This book will give anyone and insights to the millennial ideologies that will continue to shape organizations over the next half century. Jesse's perspective is something the public and private sector will benefit from for decades to come. -Kevin Harrington, Founder of As Seen on TC and Original shark on Shark Tank

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