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?The author traces the evolution of the modern multinational corporation and the popular, academic, and governmental sentiments associated with it, arguing that the transnational corporate entity is far from the all-powerful, supranational giant many have envisioned. . . . Rubner looks to the future, evaluating the revised strategies of Western multinationals regarding overseas investments. He concludes that the power of the major transnationals is diminishing--along with the legends that gave birth to that notion.?-The Planning Forum

The author traces the evolution of the modern multinational corporation and the popular, academic, and governmental sentiments associated with it, arguing that the transnational corporate entity is far from the all-powerful, supranational giant many have envisioned. . . . Rubner looks to the future, evaluating the revised strategies of Western multinationals regarding overseas investments. He concludes that the power of the major transnationals is diminishing--along with the legends that gave birth to that notion. -The Planning Forum ?The author traces the evolution of the modern multinational corporation and the popular, academic, and governmental sentiments associated with it, arguing that the transnational corporate entity is far from the all-powerful, supranational giant many have envisioned. . . . Rubner looks to the future, evaluating the revised strategies of Western multinationals regarding overseas investments. He concludes that the power of the major transnationals is diminishing--along with the legends that gave birth to that notion.?-The Planning Forum

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ALEX RUBNER is a Business Economist and University Lecturer. Among his eleven published books are The Ensnared Shareholder, The Economics of GamblinG, and The Export Cult.

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