Overview

"This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary ""Michelin Guides"". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business."

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9781860648960

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Reviews

Listed in Publishers Weekly- Books of the Year 2003: ...an intriguing history... his readable account is surprisingly detailed about the inner workings of the business... does not neglect Michelin's less attractive qualities. This is an absorbing, novelistic read: a story not only of a French company but also of French pride... Well worth a detour. -Michael Skapinker, Financial Times ...the historical vignettes manage to bring to life a time whose fierce competition and big personalities - not least two idiosyncratic brothers from provincial France - did so much to shape how we move around today. -Matthew Kaminski, Wall Street Journal ...provides enough fascinating detail to keep the pages turning comfortably, giving a ride as smooth as a set of snuggly fitting X-radials...Lottman's account of France's most successful, most secretive, multinational... (is) a quirky slice of cultural history. -David Coward, The Independent ...the book takes off when it get to the story of the two Michelin brothers... the Michelin men are fascinating. -Karen Phillips, The Daily Telegraph (20/12/03)

Author Information

Herbert Lottman is the European correspondent for 'The Bookseller' and 'Publisher's Weekly'. He is author of numerous successful books including 'Return of the Rothschilds' (I.B.Tauris) and biographies of Camus, Flaubert and Jules Verne. He lives in Paris.

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