Overview

"Now is the time to make the choice: adapt or collapse. We are on the precipice of one of the biggest evolutions in economic history. Welcome to the metaverse workplace, a virtual world that acts as the primary place of business for an organization and where employees report as digital avatars. It won't be long before a majority of the world begins to make the leap into the metaverse, and business leaders who embrace its possibilities will be equipped to wield an unassailable competitive advantage. In this book, Jason Gesing demonstrates how the metaverse workplace is not only a possibility but the most effective business model for service industry organizations, providing readers with a comprehensive framework and actionable strategies to leverage this virtual terrain. Between topical research, case studies of organizations """"going meta,"""" and the author's own decade's worth of experience in a metaverse workplace, this book addresses the twelve focal points that should be at the front of any business leader's mind as they consider a metaverse work model-from productivity and profitability to social equality and corporate well-being. Gesing's informative book is a call for business leaders to embrace the new digital revolution that will expand our work potential beyond anything we dreamed possible."

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9781639080809

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Jason Gesing, a pioneer in metaverse-based work environments since 2010 and an attorney, is the cofounder and CEO of OMNUS Technologies, Inc. and OMNUS Law, LLP. OMNUS companies are dedicated to transforming and improving the lives of attorneys and other service professionals by using technology to reduce costs and unlock dominant competitive advantages. Prior to OMNUS, Jason served as the CEO of eXp Realty (2016-2018 and 2019-2023), a metaverse-based real estate brokerage and, at the end of 2022, the largest independent real estate company in the world. Jason actively supports individuals and organizations dedicated to combating disinformation in the digital age.

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