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9780192862129

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Anyone who hopes or fears that memetics will become a science of culture will find this surefooted exploration of the prospects a major eye-opener. Daniel Dennett Any theory deserves to be given its best shot, and that is what Susan Blackmore has given the theory of the meme I am delighted to recommend her book. Richard Dawkins

Richard Dawkins coined the term 'meme' in 1976, to refer to a cultural element that is passed on from person to person (or culture to culture) by imitation, or other non-genetic means. An idea such as the popular image of God as an old man with a long white beard could be regarded as a meme - so also could a popular song such as 'Yellow Submarine', or the concept of parliamentary democracy. Although the idea has penetrated popular culture itself (so that the meme concept is itself a meme), Blackmore has now provided the first popular account of what the whole meme idea might tell us about what it means to be human. A little more technical than Dawkins's own popularizations of the ideas of evolution, but still accessible. Review by: Dr Raj Persaud. Editor's note: Dr Raj Persaud is the author of Staying Sane: How to Make Your Mind Work for You. (Kirkus UK)

Anyone who hopes or fears that memetics will become a science of culture will find this surefooted exploration of the prospects a major eye-opener. Daniel Dennett Any theory deserves to be given its best shot, and that is what Susan Blackmore has given the theory of the meme I am delighted to recommend her book. Richard Dawkins

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Susan Blackmore is a Lecturer in the School of Psychology, University of the West of England. The author of Dying to Live: Science and the Near Death Experience, she resides in Bristol, UK.

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