The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
Author:   Frans Johansson ,  Frans Johansson
Publisher:   Tantor Media, Inc
Edition:   Unabridged edition
ISBN:  

9781515959342


Publication Date:   14 March 2017
Format:   Audio  Audio Format
Availability:   In Print   Availability explained
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The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation


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Overview

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

Full Product Details

Author:   Frans Johansson ,  Frans Johansson
Publisher:   Tantor Media, Inc
Imprint:   Tantor Media, Inc
Edition:   Unabridged edition
Dimensions:   Width: 13.50cm , Height: 1.50cm , Length: 19.00cm
Weight:   0.072kg
ISBN:  

9781515959342


ISBN 10:   1515959341
Publication Date:   14 March 2017
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Audio
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Mashing up concepts like this in seemingly random ways encourages our brains to think non-linearly, and often results in surprisingly original ideas. ---NOW Magazine


Author Information

Frans Johansson, the founder and CEO of the Medici Group, is the bestselling author of The Click Moment. He advises Fortune 100 senior executives on strategy and speaks to audiences worldwide about innovation, leadership, and success. Frans holds a BS from Brown University and an MBA from Harvard Business School. Coming soon...

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