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9781409436287

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'Few people doubt the importance of media or religion in the modern world. But what is not often recognised is the connection between the two. In The Mediatization of Religion: When Faith Rocks, Luis Mauro Sa Martino provides a fascinating insight into what some might label 'an unholy alliance'. This book reveals how the contemporary church communicates with its believers, and how faith and fandom are forged together.'John Street, University of East Anglia, UK'The author provides a scholarly yet accessible examination of the way western churches use the media to communicate their religious message. His finding that media techniques have become an integral part of religious denominations, including the adoption of logos which challenge the supremacy of the cross as a Christian symbol, offers a fascinating new insight into religion today.' Mick Temple, Staffordshire University, UK

Author Information

Dr Luis Mauro Sa Martino is Senior Lecturer at Casper Libero Faculty of Media and Communication in Sao Paulo, Brazil. He has published several articles and six books on Media Theory and Cultural Studies, focusing mainly on identity, religion and popular culture.

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