Overview

From fan-generated content on TikTok to music videos, the contemporary media landscape is becoming ever more vast, spectacular, and intense. In The Media Swirl Carol Vernallis examines short-form audiovisual media-Beyonce's Lemonade, brief sequences from Baz Luhrmann's The Great Gatsby, TikTok challenges, YouTube mashups, commercials, and many other examples-to offer ways of understanding digital media. She analyzes music videos by Beyonce, Lady Gaga, Janelle Monae, Kendrick Lamar, Anderson .Paak, and others to outline how sound and image enhance each other and shape a viewer's mood. Responding to today's political-media landscape through discussions of Fox News and Presidential inaugurations, Vernallis shows how a media literacy that exceeds newscasts and campaign advertising is central to engaging with the democratic commons. Forays into industry studies, neuroscience, and ethics also inform her readings. By creating our own content and knowing what corporations, the wealthy, and the government do through media, Vernallis contends, we can create a more just world.

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9781478019060

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Reviews

""In The Media Swirl, Vernallis articulates an insightful standpoint for the analysis of audiovisual media content as she shifts her focus from 'close readings grounded in entertainment to an engagement with politically oriented content' (356). . . . Anyone who is interested in drawing conceptual and cross-disciplined connections from audiovisual media content may find Carol Vernallis's The Media Swirl a valuable resource.""--Munire Burcak Gezeroglu Christensen ""Visual Studies""

Author Information

Carol Vernallis is an Affiliated Researcher at Stanford University, author of Unruly Media: YouTube, Music Video, and the New Digital Cinema and Experiencing Music Video: Aesthetics and Cultural Context, and coeditor of, most recently, Cybermedia: Explorations in Science, Sound, and Vision.

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